Introduction:

In an era where digital streaming has revolutionized entertainment consumption, Netflix stands as a testament to innovation and market adaptability. From its humble beginnings as a DVD rental service in 1997 to its current status as a global streaming powerhouse, Netflix has fundamentally reshaped how the world consumes media. This analysis examines Netflix's business model, market position, and future prospects at a time when the streaming landscape is more competitive than ever. As traditional media companies scramble to establish their digital presence, Netflix's first-mover advantage and strategic evolution make it a compelling case study in digital entertainment dominance.